I recently had the pleasure of working on re-branding the logo for Matt Forbeck’s epic Noir/Fantasy setting SHOTGUNS & SORCERY. We initially had a solid direction that incorporated a crossed magic wand and shotgun with letters wrapping above and below. (see below) But, after a few attempts we realized it just wasn’t working for us. The Outland team bounced ideas back and forth for a bit and decided we needed a logo that really captured the essence of the NOIR elements of the setting, and still have that FANTASY feel. I tried a bunch of different noir and fantasy fonts combined with some graphic elements, but we still felt the logo wasn’t quite there. I went back and forth for a while trying different fonts, different layouts and effects. Here are a couple of looks that we came up with in the middle of this concepting phase. (see below) When I am designing a logo the first thing I like to do is really get a handle on the look and feel of the letters/font to use. Once we had decided on the letters and how they were laid out, (in this instance it was a toss up between stacked or inline) we added multiple outlines, fills, and stroke weights to move the logo one step closer to finished. We went with an inline design as we felt it would be a bit more versatile for layout and design purposes. The final step was to tweak the curls of the S in sorcery to really pull everything together. So without further ado, Outland Entertainment is proud to present to you the new SHOTGUNS & SORCERY logo. We hope you dig it, as much as we do. Until next time, stay frosty. EL
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