In a humorous spoof of comic book themes, Gun Fury mixes superheroes and urban fighting. Oversized and not particularly bright vigilante Gun Fury intercepts a hit list compiled by crimelord Mr. Masters. With fatal precision, usually against his friends and colleagues, Gun Fury, along with his hapless sidekick, Ammo, endeavor to save the next people on the list.
Gun Fury, the Paragon of Justice, is an ogre in a cowl who’s quick on the trigger and prone to collateral damage. He secretly works as mild mannered Jack Lugar at Fan Graphics comics publishing company.
Ammo, a.k.a. Shell Barretta, is Gun Fury’s wide-eyed teenage sidekick.
Grey Grofs, the grumbling publisher of Fan Graphics, hates superheroes and publishes dirt on them.
Kimberly Thomas is a plucky black writer for Fan Graphics.
Mr. Masters is a vampiric crimelord with a sinister master plan for the city’s innocents.
Peter Pane, a teenager who works at Smilin’ Stan’s comic book store, is Masters’ next victim.
Captain Rearguard, a buff but naïve villain-in-training, is tricked into believing Gun Fury is a bad guy.